Jan 20, 2022
In WHICH BAG FITS YOU BEST?
Radio, television, and newspapers all broadcast or company mailing list publish to the general public. Advertising in these forms of media would subject the CPA Accountant to incurring cost communicating outside of his or her target market. Direct mail focuses the cost of communication to his or her defined target market. There company mailing list are three basic rules the CPA Accountant must follow in direct-mail marketing. The first rule is always use professional letterhead and envelopes. Many times Accountants generate "in house" their own business stationary giving it a "home made appearance." The CPA's direct mail piece is the first representation of his or her firm's work that a potential company mailing list client might experience. The CPA desires his or her marketing piece to be of the highest quality. A professional appearing CPA Accountant direct mail company mailing list marketing letter to a profession or business will be opened while a low grade appearing letter is often just discarded. The second rule is never use bulk mail or mailing labels. When unsolicited mail is received, the business owner will look at it and company mailing list make a decision. Does this look like something he or she should open? The decision is then based on visible attributes of the CPA's direct marketing envelop labeling. If the labeling of the envelope was with a pre-printed mailing label company mailing list accompanied with a bulk mail stamp, most likely the letter will never be opened and will be discarded. However, if the Accountant directly labeled the envelope with company mailing list postage paid via a metered or regular first class stamp, the envelope will appear important influencing the decision to open the letter. After the business owner decides to open the Accountant's letter, he or she will always scan the piece to discern company mailing list quickly if it is of interest. The third rule is to always keep the letter short and to the point. The prospective client will quickly determine if it is interesting and short enough to read while not consuming much time. A common mistake CPA Accountants make is attempting to write long lengthy letters to "sell themselves". This is a very costly mistake. The objective of the company mailing list letter is to initiate a positive response. Once a prospective client responds positively, he or she will be provided an opportunity to convey those things in subsequent conversations and meetings enticing him or her to use the CPA Accountant's services.